FACTON Sponsors Power Lunch, Delivers Presentation and Discussions at CAR MBS

    FACTON CEO Alexander M. Swoboda discussed disruptive technologies impacting automotive profitability at the 2019 CAR Management Briefing Seminars


    Potsdam, Germany-based software manufacturer and creator of the FACTON EPC Enterprise Product Costing solution hosted a Power Lunch at the Center for Automotive Research Management Briefing Seminar (CAR MBS) in Traverse City, Mich. FACTON CEO Alexander M. Swoboda delivered a presentation on disruptive technologies impacting profitability in the automotive industry.

    The Power Lunch consisted of a panel of industry experts and was hosted and moderated by FACTON VP of Professional Services Rüdiger Stern. He addressed an issue of great interest to all of the automotive industry executives in attendance at the fully-attended event: How evolving mobility concepts and the emergence of electric vehicles will change product costs and supplier profits.

    “I was pleased to participate in the FACTON-sponsored panel discussion with peers in the automotive industry,” said Henniges Automotive CEO Larry Williams. “The importance of protecting profitability by accurately estimating product costs is a real concern for industry executives, as evidenced by the positive response of the capacity crowd.”

    FACTON CEO Alexander M. Swoboda’s presentation on disruptive technologies was thoughtful and met with an enthusiastic response from attendees. It helped executives anticipate the changes necessary for automotive manufacturers and suppliers to navigate what will be a challenging environment as the industry evolves.

    “Understanding how the digital factory of the future will affect profitability is a critical concern for global automotive manufacturers,” stated Alexander M. Swoboda, Chief Executive Officer of FACTON GmbH. “As the industry is disrupted by the shift toward electric vehicles and consumers opt for the convenience of mobility services, manufacturers must prepare by leveraging technology to create the innovative products that consumers demand while maintaining profitability.”

    This year’s focus at CAR MBS was on the auto industry’s commitment to change, across the spectrum of technology, strategy, mobility, policy and manufacturing issues.

    Press Release



    Miriam Korn

    Event Specialist


    Business Development

    Stefan Zorn

    Director Product Management and Marketing