Privacy Policy

    The protection of your data is important to us

    1. General information on the processing of personal data

    (1) Protecting your personal data (“Data”) is particularly important to us. Therefore, we hereby wish to inform you in detail which Data are processed when you use our websites and services (“Data Processing Activities”).

    (2) In accordance with Art. 4 Nr. 7 of the General Data Protection Regulation (“GDPR”), the controller is

    Konrad-Zuse-Ring 12b
    14469 Potsdam
    Phone: +49 331 98222400
    Fax: +49 351 4022315
    E-Mail: info(at)

    (hereinafter “FACTON“). More detailed information can be found in our legal notice [link to legal notice].

    (3) You can reach our data protection officer at datenschutz(at) [send mail to this address] or by written mail to our address with the addition “Data Protection Officer”.

    (4) We process personal data in strict compliance with the applicable data protection regulations. This means the data will only be processed with legal permission; in particular, if the processing of the data is necessary for the provision of our contractual and online services, e.g. when consent is legally required, as well as on grounds of our legitimate interest (i.e. interest in the analysis, optimization and economic operation and security of our online content within the meaning of Art. 6 para. 1 lit. f. GDPR, especially for range measurement, creation of profiles for advertising and marketing purposes, collection of access data and use of third-party services).

    (5) The legal basis of consent is Art. 6 para. 1 lit. a. and Art. 7. GDPR. The legal basis for the processing of data in order to provide our service and execute contractual duties is Art. 6 para. 1 lit. b. GDPR. The legal basis for the processing of data in order to fulfill our legal obligations is Art. 6. Para. 1 lit. c. GDPR, and the legal basis for the processing of data for the safeguarding of our legitimate interests is Art. 6, para 1. lit. f. GDPR.

    2. Data Processing Activities when visiting our websites

    (1) If you use our websites for informational purposes only, i. e. if you do not register, leave ratings or otherwise provide us with information, we only collect the personal Data that your browser transmits to our server. If you wish to view our websites, we collect the following Data, which are technically necessary in order for us to display our websites to you and to guarantee stability and security:

    • IP-address,
    • Date and time of the request,
    • Time zone difference to Greenwich Mean Time (GMT),
    • Content of the request (specific site/page),
    • Access status/HTTP-status code,
    • Respective data amount transferred,
    • Website that the request is coming from,
    • Webpages that you visit on our website
    • Internet service provider
    • Browser,
    • Server Log Files,
    • Operating system and its interface
    • Language and version of the browser Software.

    (2) The legal basis is Art. 6 Para. 1 Sent. 1 lit. f. GDPR and the Data are saved only for the duration of your visit.

    3. Data processing through cookies (Tracking)

    (1) In addition to the data usage mentioned above, cookies will be stored on your device when you use our website. Cookies are small text files that are saved to your hard disk by your web browser and provide us with information. They serve to make our website more effective and user-friendly. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f. GDPR, which is our legitimate interest in improving the usability of our website and analyzing our online marketing activities.

    (2) You can configure your browser settings to meet your preferences, for instance by refusing to accept cookies. We do point out that you may not be able to use all of the functions and features of our websites.

    3.1 Google Analytics

    (1) We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics also uses cookies. The information generated by the cookie regarding your use of our websites is usually transmitted to and stored on a Google server in the USA.

    (2) If IP-anonymization is activated, Google shortens your IP-address within member states of the European Union and other parties to the Agreement on the European Economic Area. Only in exceptional cases the full IP-address is transmitted to a Google server in the USA and shortened there. IP-anonymization is activated on our web service. Upon our request, Google shall use this information to analyse the use of our websites, to compile activity reports and to provide us with other services related to the use of our websites and the internet.

    (3) We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products visited by them) Web pages) that we submit to Google (so-called "remarketing" or "Google Analytics audiences"). With Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.

    (4) The IP address transmitted by your browser to Google Analytics will – according to Google – not be merged with other data from Google. We refer here to Google’s privacy policy. You can prevent the collection of data generated by the cookie and data related to your use of the website (including your IP address) as well as the use of such data by Google by downloading and installing a browser plugin.

    3.2 DoubleClick

    (1) DoubleClick by Google is a service of Google LLC, Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to show you advertisements that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads have appeared in your browser and which ads have been viewed. The cookies do not contain any personal information. Using the DoubleClick cookie allows Google and its affiliate websites to serve ads based on previous visits to our or other websites on the Internet.

    (2) The information generated by the cookies is transmitted by Google for evaluation to a server in the USA and stored there. A transfer of the data by Google to third parties takes place only due to legal regulations or in the context of order data processing. In no case will Google match its data with other data collected by Google. By using our web pages, you agree to the processing of the data collected about you by Google and the manner described above, the data processing and the stated purpose.

    (3) You may prevent the collection by Google of the data generated by the cookies and related to your use of the Website as well as the processing of such data by Google by downloading and installing the browser plugin available through the DoubleClick Deactivation Extension.

    3.3 HubSpot

    (1) Your contact information, as well as other information you provide to us, are processed for us on the servers of our service provider HubSpot. We reserve the right to use this information to contact visitors of our websites via mail or telephone and to ascertain which of the services that our company provides are interesting for them.

    (2) HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, One Dockland Central, Dublin 1, Ireland, telephone: +353 1 5187500.

    (3) If you use our contact form, we record, through HubSpot, those data that you provide us with. Exclusively those personal Data are processed that you provide in the course of registration and interaction. These Data include, in particular, your contact information, such as your name, e-mail address, company name, address and telephone number. Your personal Data also include such further information pertaining to you that is publicly available on the internet and that is aggregated by HubSpot.

    (4) Moreover, we also use HubSpot to record navigation information in order to analyse and subsequently improve usage of our web services. This concerns Data that pertain to your computer and your visit to our website, in particular your IP-address, your location or whereabouts, the browser you are using, the duration of your visit and the pages you open. We also use cookies in connection with HubSpot. Cookies notify the server that you have returned to a specific page. Previously provided information can thus be retrieved, and you can use the function that has been placed at your disposal again.

    (5) Further information on data processing by this service provider can be found in the HubSpot privacy policy.

    4. Data Processing Activities when you contact us

    When you contact us via E-mail, telephone or a contact form, we process the Data you provide (f. ex. E-mail address, name and/or telephone number) in order to respond to your questions or to process your requests. The consent you give in the course of contacting us provides the legal basis for such data processing activities (Art. 6 Para. 1 lit. b) GDPR).

    5. Newsletter

    (1) We send e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with your consent or a legal permission. The newsletters contain information about our products, offers, promotions and our company. By subscribing to our newsletter, you agree to the receipt.

    (2) The use of a shipping service provider, the performance of statistical surveys and analyzes as well as the logging of the registration process are based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that both serves our business interests and meets your expectations.

    (3) You can revoke your consent to receive our newsletter at any time.

    Your Rights

    (1) You have the following rights in relation to us with regard to the personal data concerning you:

    • Right of access (Art. 15 GDPR),
    • Right to rectification and erasure (Art. 16 and 17 GDPR),
    • Right to restriction of processing (Art. 18 GDPR),
    • Right to object processing (Art. 21 GDPR),
    • Right to data portability (Art. 20 GDPR).

    (2) Furthermore, you have the right to complain to a supervisory authority for data protection about the processing of your Data by us.

    (3) We would like to point out that any possible consent you have given pertaining to data protection can be revoked at any time, effective immediately. The same applies when you have given consent to be approached in a promotional manner. To do so, please contact us informally via e-mail at: datenschutz(at) Such revocation can result in our services no longer being available at all, or only with restrictions.

    (4) Insofar as we base the processing of your personal data on a balance of interests (Art. 6 (1) sentence 1 lit. f DSGVO), you can object to the processing. In the event of such a disagreement, we ask you to explain the reasons why we should not process your personal data as we have done. In the case of your justified objection, we will examine the situation and will either discontinue or adapt the data processing or point out to you our compelling legitimate reasons on which we continue the processing.

    7. Transmission of Data to third parties and third-party Providers

    (1) Data are only transmitted to third parties in a manner that is in compliance with the applicable statutory provisions. We only transmit user Data to third parties if, for example, doing so is necessary for contractual purposes pursuant to Article 6 Para. 1 lit. b. GDPR or on the basis of legitimate interests in economic and effective business operation within the meaning of Art. 6 Para. 1 lit. f. GDPR.

    (2) In the event that we employ subcontractors in order to provide our services, we shall take appropriate legal precautions and corresponding technical and organisational measures in order to ensure that your personal Data are protected in accordance with the applicable statutory provisions.

    (3) In case contents, tools or other means of third parties (hereinafter jointly referred to as “Third Party Providers”) are used in the framework of this privacy statement and the stated registered offices of those Third-Party Providers are situated in a third country, it should be assumed that Data are transferred to the countries in which the Third Party Providers have their registered offices. Third countries are to be understood as such countries in which the GDPR does not constitute directly applicable law, i. e. in general countries outside of the EU or the European Economic Area. Data are only transferred to third countries if an adequate level of data protection is ensured, the user has given explicit consent or the law provides another form permission for such a transfer.

    8. Data erasure

    (1) The Data we store shall be deleted as soon as they are no longer needed for the purpose for which they are being stored and the law does not prescribe a statutory duty for the Data to be retained. In the event that user Data are not deleted on grounds that they are still required for other or legally admissible reasons, their processing shall be restricted. This means that the Data shall be blocked and shall not be processed for other purposes. This applies, for instance, for user Data that have to be kept for reasons pertaining to trade or tax law.

    (2) In accordance with the pertinent legal provisions, such data shall be stored for 6 years pursuant to Section 257 Para. 1 German Commercial Code (commercial books, inventories, opening balance sheets, annual financial statements, trade letters, accounting records, etc.) and 10 years pursuant to Section 147 Para. 1 of the German Fiscal Code (accounts, records, situation reports, accounting records, trade or business letters, documents relevant for taxation, etc.).

    9. Final provisions

    (1) We employ technical and organizational security measures to protect the Data we have gathered, especially against accidental or deliberate manipulation, loss, destruction or attack by unauthorized persons. Our security measures are subject to continuous improvement in line with technological advances and development.

    2) Given the constant technical advances in our services, we shall update our privacy policy from time to time. Where the changes to our privacy policy do not affect the use of the user account Data that we already have, the updated privacy policy shall take effect as of the date of its publication on our website. Changes to our privacy policy that affect our use of Data that have already been collected and stored are only permissible if they are reasonable and can be reasonably expected of you. In such cases, you will be informed in due time via E-mail, on our websites, in our application or via other means. You have the right to object to the new privacy policy within (4) weeks of being notified of its coming-into-force. Should you object to the new policy, we reserve the right to terminate the contractual relationship and to delete your user account. You are assumed to agree with the new policy should you not state otherwise within the given time frame. When notifying you of the new privacy policy, we shall inform you of your right to object and of the relevance of the objection deadline.

    represented by the managing director Alexander M. Swoboda
    Konrad-Zuse-Ring 12b, 14469 Potsdam, Germany

    Phone: +49 331 98222400
    Fax: +49 351 4022315
    Email: info(at)

    Register: Commercial Register Potsdam
    Reference number: Commercial register page HRB 27957 P
    VAT ID: DE198075927